California Notice at Collection (CPRA)
Effective Date: 17 September 2025
Provider: NEXVUE TECHNOLOGIES PRIVATE LIMITED (doing business as Privue)
Applies To: California Residents
Summary
This Notice describes the categories of personal information that Privue (“we,” “us,” “our”) collects, the purposes for which we use it, whether we sell or share it (as defined by California law), our retention periods/criteria, and how to exercise your California privacy rights.
We provide this Notice at or before the point of collection across sites and apps that reference it.
This Notice supplements our Privacy Policy.
Categories We Collect, Why We Use Them, Retention, and Whether Sold/Shared
| Category of Personal Information | Examples we collect | Business purposes | Retention (or criteria) | Sold or Shared? |
|---|---|---|---|---|
| Identifiers | Name, business email, phone, IP address, device IDs, account ID | Account creation, service delivery, security, fraud prevention, customer support | While account is active + up to 3 years after last activity; logs 12–24 months | Sold: No Shared: Yes |
| Professional / Employment info | Employer, job title; public role data from registries (e.g., director/UBO listings) | Provide B2B data insights, compliance screening, service delivery | For the life of the dataset subject to quality reviews; removal upon valid request where applicable | Sold: No Shared: Yes |
| Commercial info | Records of products/services purchased, trial usage | Fulfil orders, billing, analytics | Tax/audit retention + up to 7 years | Sold: No Shared: No |
| Internet / Network activity | Page views, app events, referring pages, crash logs, cookie IDs | Site operations, security, analytics; if enabled, advertising measurement | Per Cookie Notice; typical range 1–24 months | Sold: No Shared: Yes |
| Geolocation (coarse) | Approximate location from IP | Regional content, security, anti-abuse | 12–24 months | Sold: No Shared: Yes |
| Inferences | Record linkage/matching (e.g., deduplicating entities) | Data accuracy, user experience, analytics | While needed for stated purposes | Sold: No Shared: No |
| Sensitive Personal Information (SPI) | Account log-in and password; security credentials. We do not seek precise geolocation, government IDs, financial account numbers, or health data via the Site | Authentication, account security, fraud prevention | While account is active + up to 3 years after closure | Sold: No Shared: No |
* “Sold” and “Shared” have the meanings set out in Cal. Civ. Code §1798.140.
If “Yes” appears in the table for any category, we will display a Do Not Sell or Share My Personal Information link and honour opt-out signals as required.
** We do not use or disclose SPI for purposes beyond those permitted in §7027(m). Accordingly, the “Limit the Use of My Sensitive Personal Information” right does not apply to our current practices; if our practices change, we will provide the required link.
Purpose Limitation and New Uses
We will not collect additional categories or use personal information for materially different, unrelated, or incompatible purposes without first providing an updated notice at collection.
Sources of Personal Information
- You (e.g., registration, purchases, support, events)
- Automatically (cookies/SDKs) when you use our Site
- Public Records and Registries (corporate filings, gazettes, sanctions lists) and licensed data providers
- Customers when we process PI on their behalf under contract
Sensitive Personal Information — Limit Right
We do not use or disclose SPI for purposes beyond those permitted under California regulations (e.g., authentication and security). Accordingly, the right to “Limit the Use of My Sensitive Personal Information” does not apply to our current practices. If our practices change, we will provide the required link and options.
Your California Privacy Rights
Subject to legal exceptions, California residents have the right to:
- Know/Access the categories and specific pieces of personal information collected about you
- Delete personal information
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information
- Limit the use/disclosure of sensitive personal information (where applicable)
- Non-discrimination for exercising your rights
How to Exercise Your Rights
Submit a request at privacy@privue.ai. We will take reasonable steps to verify your identity. You may authorise an agent to act on your behalf, subject to verification and proof of authorization.
How We Determine Retention Periods
Where a specific period is not listed above, we determine retention using documented criteria such as:
- Legal, regulatory, tax, and accounting requirements
- Security, fraud-prevention, and incident-response needs
- The nature, scope, and sensitivity of the data
- Operational requirements to provide, maintain, and improve the services
Updates to This Notice
We may update this Notice from time to time. If we make material changes, we will post the updated Notice with a new effective date and, where appropriate, provide additional notice.
Contact
- Privacy Policy: https://privue.ai/privacy-policy
- Email: privacy@privue.ai
- Postal Address: alt.f JMD Empire Square, MG Road, Gurugram – 122001, India